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Mastering Digital Marketing: From Basics to Advanced Strategies

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About Course

In today’s fast-paced digital landscape, having a solid grasp of digital marketing is essential for any business or aspiring marketer. “Mastering Digital Marketing: From Basics to Advanced Strategies” is designed to take you from the fundamentals to advanced techniques, equipping you with the skills needed to create effective marketing campaigns that drive results.

This comprehensive course covers everything from understanding the core principles of digital marketing, such as SEO, content marketing, and social media strategies, to advanced topics like conversion rate optimization, email marketing automation, and data analytics. Whether you’re a beginner looking to enter the world of digital marketing or an experienced marketer aiming to refine your skills, this course provides the tools and knowledge necessary to succeed in the digital arena.

Through a blend of theory, practical exercises, and real-world case studies, you’ll learn how to develop, implement, and analyze marketing strategies that align with business goals. By the end of this course, you’ll be able to confidently create and manage marketing campaigns that reach the right audience, engage customers, and ultimately drive growth.

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What Will You Learn?

  • Grasp the core principles and channels, including SEO, content marketing, and social media
  • SEO & Content Strategy: Optimize websites for search engines and create compelling content.
  • Build and manage successful campaigns on major platforms.
  • Data-Driven Marketing: Use analytics to measure and refine your marketing efforts.
  • Email Marketing & Automation: Craft personalized campaigns and automate them efficiently.
  • Boost website conversions with UX improvements and A/B testing.
  • SEO & Content Strategy: Optimize websites for search engines and create compelling content
  • Data-Driven Marketing: Use analytics to measure and refine your marketing efforts

Course Content

Introduction to Digital Marketing

  • Overview of digital marketing
    00:00
  • Key channels and strategies
    10:20
  • Building and managing communities
    20:12
  • What is the primary goal of digital marketing?
  • Digital marketing
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Search Engine Optimization (SEO)

Content Marketing

Social Media Marketing

Email Marketing

Data Analytics and Reporting

Final Project

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10 months ago
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